SABORES_QUE_TE_REPRESENTAN
CLIENT: JUMEX
For Jumex, we didn’t just produce a campaign—we built it from the ground up. Taking inspiration from their brand platform, "Fruta de mi tierra", we developed a concept that brought their juices to life through the perfect protagonist: a bee, nature’s ultimate juice lover.
Our bee takes the audience through four vibrant consumption moments, each paired with a different Jumex product: a family picnic, a movie and gaming marathon, a school lunch, and a beachside cocktail gathering.
Each scene is infused with playful gags and dynamic action, making the journey both engaging and memorable.
Visually, we crafted a unique 3D aesthetic—striking a balance between realism and a Pixar-like charm. The bee’s movement and flight scale allowed us to hero the product in every frame, ensuring that Jumex remained the true star of the story.
This project was more than just production—it was creative storytelling, world-building, and brand amplification, all in one.
THIS_IS_HOW_WE_DID_IT!
STORYBOARD
CHARACTER_DESIGN
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CHARACTER_DESIGN
_SKETCH VS CRAFT
