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20_AÑOS

CLIENT: GRIDO
AGENCY: IMPERO

At the request of the Impero agency, we put together a proper birthday party: with cake, a ball pit, a piñata, games, and a bunch of friends online to celebrate Grido's 20th birthday. We designed and built a special set for a live stream where anything could happen.
 

During the broadcast, there were trivia, memes, and real-time challenges, with people participating on Twitter. Each tweet inflated the giant piñata in the center of the set... until it exploded. And yes: whoever sent the final tweet won ice cream for life.More than 46,000 tweets made the celebration a #1 trending topic on Twitter, capping off a night full of laughter, prizes, and nostalgia. A proper Grido birthday, with everything it deserves.

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