CHAPITAS
CLIENT: BRAHMA
AGENCY: DRAFTLINE
PRODUCTION: MC PRODU - BESTIA
For this activation, Brahma asked us to take its badge promotion to the next level.
At the time, the brand was running a promotion where collecting three badges gave you a free beer. To continue generating buzz on the street and bring the promotion closer to the public, they asked us to create a different piece of street art.
So we came up with a sign made 100% of Brahma badges. The idea was simple: anyone could walk up, take three badges from the sign, and exchange them for a Brahma badge.
To solve this problem, we designed a giant magnetic board. We built an iron structure, covered in sheet metal, that would allow us to easily hold the badges and allow the public to remove them without complications. We also added a plot behind the badges that revealed a surprise message as people removed them.The design was completed with paint and graphics in the brand colors, maintaining Brahma's fresh and festive aesthetic. A simple but effective resource that transformed a traditional advertising space into an interactive and fun experience for people.