CRAFTED BY NATURE, PERFECTED BY LA COSTEÑA
CLIENT: LA COSTEÑA
La Costeña entrusted us with the creation of a communication campaign for one of its star products: beans.
This is how “Crafted by Nature, Perfected by La Costeña” was born—a comprehensive concept we developed to capture the essence of La Costeña and set the foundation for a distinctive communication style.
We took charge of the creativity and production of this campaign. Through the design of a colorful and artisanal set, we achieved an authentic visual aesthetic that conveys the brand’s core values.
The Art Direction focused on an exclusive palette of La Costeña’s signature colors, delivering a clean and unmistakable image where the product takes center stage.
This project is not only an opportunity to strengthen La Costeña’s visual identity but also to position it as an authentic and memorable brand, with a distinct voice that will evolve on a solid foundation for all future brand assets.
“Crafted by Nature, Perfected by La Costeña”
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