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CLIENT: CABIFY

AGENCY: THE JUJU

Childhood Day is always a special time to celebrate with the youngest and reminisce about our own childhood. Following this spirit, The JUJU presented us with this project in which Cabify partnered with Rasti, a classic from our childhood. Together, they created a miniature version of Cabify's distinctive vehicle using Rasti blocks.

 

The idea was to create a piece in which this vehicle would travel through some of the most iconic points of the city of Buenos Aires and to finish its journey by taking a soccer ball into a stadium, just like it happens in matches of the Liga Profesional de Fútbol.​

To achieve this goal in just two and a half weeks, we assembled a dream team of creators who took on the task of meticulously recreating six of the city's most emblematic structures, along with a series of representative buildings from Puerto Madero, Microcentro, and Palermo, which complemented this urban landscape.

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In addition to this, we incorporated manual mechanisms that allowed the piece to come to life: the vehicle moves using a string, the bus operates through a magnet system, and the little soccer fans are controlled by rods. The result is an extremely playful piece, designed to be enjoyed by children and adults alike.

THIS_IS_HOW_WE_DID_IT!

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KEY VISUAL

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SET SKETCH

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