ROCKSTAR 1.5
CLIENT: ROCKSTAR
AGENCY: ENCENDER
PRODUCTION: MC PRODU - BESTIA
For the launch of Rockstar's new 1.5L bottle, the concept of "sharing energy" was brought to the streets in a creative and disruptive way.
Public transportation is one of the most common places where workers share energy. This is how the Rockstar 1.5 Stop was born. We designed a special stop where, when the four people sat down, a refrigerator door would automatically unlock, containing the new 1.5L bottle and cups so they could share it.
A system that encouraged interaction and reinforced the message that sharing recharges you.
The result was an urban space transformed into a brand experience: visually powerful, with Rockstar's bright and vibrant aesthetic to generate impact and conversation on public streets. A highly memorable action that connected the product with the daily lives of its audience.
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