Creativity & design: Bestia
This project was very different from our usual assignments. INI, a leading technology group, embarked on the organization of Argentina's first fintech festival, and chose us to create the visual identity of the event, which would also serve as a stylistic basis for the festival's communication and screens.
The challenge we faced was to design a highly impactful and versatile logo. It had to be animatable, adaptable for
use in pre-festival promotion and able to dress up the stage screens on the day of the event. The result was a playfull project where we combined design, illustration and 2D animation to create an original iconographic world and generate hypnotic loops with them.
We present What the Fintech Day!