Zattoo came to us with a great concept to work on: “TV Like you”. We thought the best way to promote a digital streaming service was by speaking their same language. The goal was to create pieces that would feel like something their users would find within the platform.
That is why we wrote and created these 3 spots using a reality show format starring a fun and relatable family.
We loved working with puppets! In the process of creating these characters we took care of all the details. The whole character building was key and make this campaign stand out the way it does.
"It never looks like it does on tv"
"It never looks like it does on tv.
"Sometimes there's just something better to do."
"In football Vati now has exclusivity."