Quaker called us because they wanted to launch their new app. The app was meant to help people help each other, thus it was supposed to be very friendly, warm and clear. It had "craft" written all over it.
We filmed this Quaker commercial in the year 2012. It was one of our first CRAFT challenges and we are proud to say it still works. We are also very proud to realize most of our collaborators still continue to become a part of our projects. Cheers!