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Client: Mercado Libre

Agency: Gut

"Ma, what do you want for mother's day?"

"Una pavadita" (Arg), "Cualquier cosita" (Mx), "Uma lembrancinha" (Br). (Whatever)

For this very special date, GUT proposed us to play with the double meaning. Using possible gifts that a mother wants, but never asks for, to represent the typical answer.

The challenge was to materialize the different letters with these objects and that the word does not lose legibility. The result was a fun process of creativity and industrial design that allowed us to immerse ourselves in 3d modeling, finding infinite ways to solve each letter. Happy Mother's Day!

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Pavadita_01.png
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Lembrancinho_01.png
M_LEM.jpg
Cosita.png
B_ML_Cosita.jpg
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B_Melli_Pavadita_View02.jpg
B_ML_Cositaview02.jpg
B_Melli_Lembra_View02.jpg
B_Melli_Pavadita_detall01.jpg
B_Melli_Pavadita_detall02.jpg
B_Melli_Lembra_Detalle03.jpg
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