Is there anything we love more than football? Yeah! When football meets craft.
So when Zattoo called us to create their EuroCup commercial, we were
automatically on board!
The combination of incredible characters in a dynamic set made all the difference.
We were able to apply our craft skills to the characters; we made them come alive
with movement which brought life to the set and each situation portrayed. The set
also played a key role, the fact that it had movement of its own enabled us to
properly transmit each situation.
The result? A super fun spot that highlighted the benefits of watching the EuroCup through Zattoo’ streaming service.
Is there anything we love more than football? Yeah! When football meets craft.
So when Zattoo called us to create their EuroCup commercial, we were
automatically on board!
The combination of incredible characters in a dynamic set made all the difference.
We were able to apply our craft skills to the characters; we made them come alive
with movement which brought life to the set and each situation portrayed. The set
also played a key role, the fact that it had movement of its own enabled us to
properly transmit each situation.
The result? A super fun spot that highlighted the benefits of watching the EuroCup through Zattoo’ streaming service.
Client: Mercado Libre
Agency: Gut
"Ma, what do you want for mother's day?"
"Una pavadita" (Arg), "Cualquier cosita" (Mx), "Uma lembrancinha" (Br). (Whatever)
For this very special date, GUT proposed us to play with the double meaning. Using possible gifts that a mother wants, but never asks for, to represent the typical answer.
The challenge was to materialize the different letters with these objects and that the word does not lose legibility. The result was a fun process of creativity and industrial design that allowed us to immerse ourselves in 3d modeling, finding infinite ways to solve each letter. Happy Mother's Day!
