Client: Mercado Libre
"Ma, what do you want for mother's day?"
"Una pavadita" (Arg), "Cualquier cosita" (Mx), "Uma lembrancinha" (Br). (Whatever)
For this very special date, GUT proposed us to play with the double meaning. Using possible gifts that a mother wants, but never asks for, to represent the typical answer.
The challenge was to materialize the different letters with these objects and that the word does not lose legibility. The result was a fun process of creativity and industrial design that allowed us to immerse ourselves in 3d modeling, finding infinite ways to solve each letter. Happy Mother's Day!