Is there anything we love more than football? Yeah! When football meets craft.
So when Zattoo called us to create their EuroCup commercial, we were
automatically on board!
The combination of incredible characters in a dynamic set made all the difference.
We were able to apply our craft skills to the characters; we made them come alive
with movement which brought life to the set and each situation portrayed. The set
also played a key role, the fact that it had movement of its own enabled us to
properly transmit each situation.
The result? A super fun spot that highlighted the benefits of watching the EuroCup through Zattoo’ streaming service.
Is there anything we love more than football? Yeah! When football meets craft.
So when Zattoo called us to create their EuroCup commercial, we were
automatically on board!
The combination of incredible characters in a dynamic set made all the difference.
We were able to apply our craft skills to the characters; we made them come alive
with movement which brought life to the set and each situation portrayed. The set
also played a key role, the fact that it had movement of its own enabled us to
properly transmit each situation.
The result? A super fun spot that highlighted the benefits of watching the EuroCup through Zattoo’ streaming service.
CRAFTED BY NATURE, PERFECTED BY LA COSTEÑA
Cliente: La Costeña
La Costeña nos confió la creación de una campaña de comunicación para uno de sus productos estrella: los frijoles.
Así nació “Crafted by Nature, perfected by La Costeña”, un concepto paraguas que creamos para captura la esencia de La Costeña y que marca el inicio de un estilo de comunicación distintivo.
Nos encargamos de la creatividad y la producción de esta campaña, con un diseño de un set colorido y artesanal, logramos una estética visual auténtica que transmite los valores de la marca.
La Dirección de Arte, estuvo centrada en una paleta exclusiva de colores de La Costeña, y aporta una imagen limpia e inconfundible, donde el producto es el protagonista absoluto.
Este proyecto no solo es una oportunidad para consolidar la identidad visual de La Costeña, sino también para posicionarla como una marca auténtica y memorable, con una voz propia que evolucionará con una base sólida para todas las futuras piezas de la marca.
“Crafted by Nature, perfected by La Costeña”
THIS_IS_ HOW_WE_DID_IT!
STORYBOARD_VS_CRAFT
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