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Client: Zattoo

Zattoo approached us to develop its first commercial and trusted us to create a strong visual ID. They wanted to contrast traditional TV with streaming, hoping to highlight the benefits of their services in order to gain subscribers.

Ironically, we recreated a zapping effect

to make the transitions between each set communicating the different attributes that we had to emphasize. The whole set was based on a vertical rail system that allowed us to change sets and create a dynamic piece. 

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