Client: TV Pública
Production company: Sake
This is a beautiful example where art direction and set design shape the concept of a project. Sake, the production company of Cada Noche” (an Argentine TV show which is still aired), asked us to crack the following challenge: create the ideal context to generate an atmosphere of dialogue between two people exposing (sometimes opposite) ideas.
We took the classic light bulb to represent those ideas and designed this beautiful structure that made the guests of the show feel perfectly comfortable and in an intimate spot to share