Is there anything we love more than football? Yeah! When football meets craft.
So when Zattoo called us to create their EuroCup commercial, we were
automatically on board!
The combination of incredible characters in a dynamic set made all the difference.
We were able to apply our craft skills to the characters; we made them come alive
with movement which brought life to the set and each situation portrayed. The set
also played a key role, the fact that it had movement of its own enabled us to
properly transmit each situation.
The result? A super fun spot that highlighted the benefits of watching the EuroCup through Zattoo’ streaming service.
Is there anything we love more than football? Yeah! When football meets craft.
So when Zattoo called us to create their EuroCup commercial, we were
automatically on board!
The combination of incredible characters in a dynamic set made all the difference.
We were able to apply our craft skills to the characters; we made them come alive
with movement which brought life to the set and each situation portrayed. The set
also played a key role, the fact that it had movement of its own enabled us to
properly transmit each situation.
The result? A super fun spot that highlighted the benefits of watching the EuroCup through Zattoo’ streaming service.
A_JOURNEY_THROUGH_TIME
Client: La Costeña
Creativity: Bestia
La Costeña, a brand with over 100 years of history, entrusted us with creating its first commercial to communicate the legacy of its star product: jalapeños. The challenge was to convey the brand’s evolution from its humble beginnings in a small store in Mexico City to becoming a global icon, highlighting authenticity, flavor, and tradition.
To establish an emotional connection with the audience, we decided to recreate the first store of Don Vicente López Resines, founder of La Costeña. This space allowed us to build a powerful visual narrative, emphasizing values such as perseverance, resilience, and deep Mexican roots.
Our main technique was the use of miniatures: small-scale scenes within the set that represented key milestones of the brand, from harvesting jalapeños to its international expansion. This approach enabled us to play with scale, making La Costeña’s packaging appear monumental within the visual storytelling.
We built a full-scale set using materials that reflect the brand’s craft essence: wood, iron, and canned goods. A morning light setting added warmth and nostalgia, enhancing the journey through time.
The narrative unfolded smoothly through shots that gradually revealed hidden miniatures in different corners of the store. The voiceover, delivered in an experienced tone, guided the story in a warm and emotional way. From the first harvest to its arrival in the United States, each scene illustrated the brand’s evolution through its jalapeños and their unmistakable flavor.
The result is a visually striking commercial that balances emotion and functionality, reinforcing the brand’s strong identity. La Costeña doesn’t just tell its story—it invites the audience to be part of it, connecting with new generations while staying true to its essence.
“Crafted by Nature, Perfected by La Costeña.”
_TABLE
_BBQ
_GAMEDAY
_SUPERMARKET
_MICROWAVE
THIS_IS_HOW_WE_DID_IT!
_STORYBOARD
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_CHARACTER_DESIGN
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_BACK
